Memory Care Center - Mission and Vision

We Can Do Better

At Willow Valley Communities, we believe memory care in the United States has not been innovative enough. Hampered by conventional thinking and challenges in the health care industry, senior living communities have been unable to provide the absolute best possible quality of life for persons living with dementia and their caregivers. Willow Valley Communities intends to change that. For everyone.

Our Mission

We inspire each person to embrace the possibilities of a life lived forward.

Our Vision

  • To positively transform the way aging is viewed and experienced in our world.
  • In keeping with Willow Valley Communities’ long tradition of innovation, we have embarked on a plan to improve upon the best memory care models and do it the Willow Valley Way.
  • Years of research have shown that the quality of life of people with dementia can be dramatically improved with the right interventions. Resident care will be focused on accentuating a person’s abilities, not their inabilities. The basic tenets are:
    • Leading as normal a life as possible
    • Meaningful engagement throughout the day
    • Personalized approach for each Resident
    • Intentional physical environment
    • Engagement across generations, keeping families involved
    • Behavior as communication when speaking is difficult

Although we already incorporate some of these tenets into our memory care protocols, we are working with experts to integrate them more fully into the new Memory Care Center.


Willow Valley Communities has looked to best practices, not just in the United States, but around the world. We visited communities that provide a whole “village” for memory care residents. We learned about partnerships with local universities, hospitals, and assessment centers for the diagnosis of dementia.  In addition, we examined the pros and cons of various models of memory care environments.


Willow Valley Communities has engaged Perkins Eastman, an internationally known architectural firm with extensive experience in developing senior living communities, to design our Memory Care Center. We also consulted with some of the world’s leading dementia experts, including Dr. Jiska Cohen-Mansfield of Tel-Aviv University in Israel.

“The need to create innovative environments that celebrate autonomy, choice, privacy, and normalcy is critical. The Memory Care Center will provide housing, community engagement, family interaction, unique work experiences, and research opportunities in a pioneering new setting. Willow Valley Communities has the vision and unique opportunity to set the standard for dementia environments worldwide.”

Principal and Board Council, Perkins Eastman

“Willow Valley Communities has the opportunity to develop a world class model that is innovative and replicable.”

Igor Orenstein Chair for the Study of Geriatrics, Tel-Aviv University, Israel

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